To anyone with kids, grandkids or anyone with special young ones in their lives.... you MUST check out www.magicsanta.ca - Plug in the name and some info about the child and it'll create a video where santa talks to the child and congratulates them on being good this year. Check it out! Have clients with kids? Why not be the one to tell them about this cool website?
Last week I mentioned a GPS app and incorrectly called it MAZE, the correct name is WAZE - It is a free app in the apple app store. http://itunes.apple.com/ca/app/waze-gps-traffic-social-fun!/id323229106?mt=8
Another app an agent just told me about is PayByPhone - this is a handy little app for parking at City parking meters. I haven't yet used it and would appreciate feedback. http://itunes.apple.com/ca/app/paybyphone/id448474183?mt=8
Need to print from your iPad or iPhone? Look in to PrinterShare. Doesn't work with all printers, but it worthwhile to look in to before purchasing your next printer. http://realestate.about.com/od/technologyhardware/qt/ipad_pshare.htm
The new Cards app (by apple) is not receiving great reviews but is a great peak in to what phones and tablets will offer in the near future. Cards lets you send greeting cards - real paper greeting cards - from your phone or tablet. When you are on vacation, use a picture you just took, create a postcard and send a "wish you were here" postcard to a client. All from your phone. It will then get printed and shipped by Apple. I think this, at the right price, could open up a new world of virtual assistant duties.
Speaking of virtual assistants, has everyone heard of Steve Jagger's OutSourcingThings ?
In the following link, a Calgary REALTOR® talks about his use of the service http://www.outsourcingthingsdone.com/RealEstateAgentVirtualAssistant.ubr
There is a real trend as of late towards crowdsourcing. This is where you need something done and put the task out there to hundreds of people that could potentially do it for you. They give quotes, you check ratings from past tasks they have done and pick a "winner" I've heard of real estate agents savings a lot of money on branding and ad design with services like this. Check out 99designs for more info http://99designs.com/
Blogs - a buzz word that bugs some REALTORS®. Well, the time to worry about what bugs you is over and the time to worry about what your potential clients want it now. Blogs are the easiest (and with templated sites sometimes the only) way to add content to your website. And for those that don't know (and a reminder to those that do) content is king when it comes to google search rankings. What does that mean to you? The more up to date relevant information you have on your website, the more traffic google will send to you. Google (while not ever releasing exactly how they rank websites) has also made it clear that video is much more desirable than text. In fact 94% of consumers said they want video in regards to looking for information on a property, a neighbourhood or a REALTOR®.
So what kind of stuff (besides "I am hosting an open house on...") could you add to your website to have it be more content rich? Here are some great ideas http://www.mytechopinion.com/2011/03/how-to-write-hyperlocal-post.html
Still on the fence about getting an iPad for your business? Here is a great little article (18 months old so it is just the tip of the iceberg) on how an iPad can help a real estate professional. http://www.mytechopinion.com/2010/04/ithink-ineed-ipad-for-real-estate.html
CORY RAVEN
MANAGING BROKER
RE/MAX Select Realty
604-678-3333
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