Colby Sambrotto is a founder of the website ForSaleByOwner.com, which, you know, lets people sell their own apartments. Colby Sambrotto had an apartment of his own—a two bedroom in Chelsea—to sell. Can you guess what happened next?

A founder of a website dedicated to direct sales of homes by their owners has sold his two-bedroom apartment in Chelsea for $2.15 million-with the help of a real-estate broker and paid full commission.

"At first he wouldn't let me increase the price," [the broker] said. "I told him I know what I am doing-the market is picking up."

Not only could For Sale By Owner guy not sell his own apartment, but a broker was able to sell it for more money. That site once again, homeowners: ForSaleByOwner.com. Bookmark it!